iHeart Media launches new CCM for Southwest Florida via SmartRadio Suite.
Southwest Florida got a brand new voice of inspiration and encouragement as IHeart Media has partnered with SmartRadio Suite to launch on WBCG/Port Charlotte (Up 98.9). WBCG is a 5500w Class A. The station flipped to the new format October 7. “SmartRadio Suite is the perfect platform to help launch the all new “Up 98.9.” said Christian FM Media President Jon Hamilton. “It is a joy to be able to partner with iHeart Media to bring a brand new inspiring voice to Florida’s west coast.”
Louis Kaplan, iHeart Media’s Senior Vice President Programming for Southwest Florida said, “I’m so excited about our new partnership. The transition to some new technology was seamless, their attention to detail was spot on, they were extremely easy to work with, and, most importantly, the station sounds great!”
SMARTRADIO SUITE, is a collection of talent and tools for Christian radio stations to grow audience and revenue.
-Experienced Personalities including THE BRANT HANSEN SHOW, DOUG HANNAH, LISA BARRY, THERESA ROSS and ANDY YOUSO.
-The Perfect Playlist, a researched, tested, and proven playlist and downloaded automatically to your station each day.
-AC Total, a turnkey Christian Adult Contemporary radio format custom branded, localized, and fully-integrated for stations.
-Revenue Maximizer, support and tools to help grow and maximize revenue.