Chart Explain 4/8/19
Pat Barrett rockets this week from 12* to 3* with Build My Life. The impressive part of this gain is that this song has been doing well week to week for some time, but it was unable to crack the threshold of the top 5 on this chart.
Crowder’s Red Letters still moves forward on Moneyball going from 10* to 7* this week, while Austin French’s Born Again continues to garner believers, elevating to #13*.
There is a lot of resetting going on in this week’s chart. Songs going down but maintaining strength are in the way momentum wise of some that have been attempting to rise, and others which take a slight backwards move this week.
In resetting weeks, I would not use any information outside the Top 10 to make a choice to increase or decrease a song, instead be patient one more week, and the winds that are in the way will have passed by then giving you clarity to make the best decisions.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman [email protected]