Chart Explain 10/18/2021
Keep in mind that Pledge Drive season always does a number on the charts, so we enter into another week of strategic patience as we watch some tumbles fumbles and crumbles, only to have rebounds and resurgence two weeks from now.
In a word, or two: Don’t overreact!
What I am sure of in this time of bullet deficiency is that regardless of the season, three songs stand out and keep on moving up. This week’s songs on the move are Tasha Layton, Jeremy Camp and TobyMac’s Promised Land, all thriving or arriving within the Top 15.
Phil Wickham holds the top spot, Anne Wilson rises to a tie for first.
It’s a great week to ask questions, or to take us up on doing a chart specifically for your market. It costs you nothing.
Have an amazingly blessed week.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com