Chart Explain 7/19/2021
Lauren Daigle continues to be the dominator of airplay vs consumption and rides high above the rest for, yet, another week. The key for anyone vying for that top spot would be to jump the still extremely healthy TobyMac.
Those attempting it and looking impressive are CAIN who drives from 6 to 3, Rhett Walker who passes Crowder, landing at 4, and Anne Wilson from 12 to 6. One of those will be the next on top.
Rattle, CeCe and Dante Bowe are showing a great surge within the Top 15 this week.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com