Chart Explain 7/6/2021
Billboard Hot Christian charts crowned Lauren Daigle weeks ago as the top song at our format, and while I get to see the fight for the top spot happen in real time, Hold On To Me slides to the top this week, overtaking TobyMac.
What Daigle has that most songs would want is the direct reaction to airplay, with high volume streaming and sales. This is the quotient I have been preaching since the early 2000’s as the recipe for success and better research than actual research.
Rhett Walker cracks the Top 5, while Cain jumps from 10 to #6, setting this song up to be next to break that Top 5 wall.
The music inside the Top 15 remains incredibly strong, with Crowder and We The Kingdom consistent in the Top 5.
CeCe Winans continues to surprise with quick connection and research, while Anne Wilson just outside of the coveted Top 15, continues to make moves city to city wherever airplay has been implemented.
Evan Craft hits Top 10, while two from Elevation round out the UPWARD mobility in the Top 15, both Rattle and Jireh continue on the rise. Moneyball suggestion: Play Both. This is the difference from playing what is dictated from promotion and what is demanded from your audience.
Your audience should always win that battle.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com