SONGS ON THE MOVE
Chart Explain 8/6/18
If you’ve ever had your plumbing back up to the point that things that should flush away start seeping through the drains in your shower and other places, then you can understand the incredible momentum at the top of the Moneyball Chart again this week.
First are the songs that look stalled on this chart, but carry with them, great weight and strong movement through sales, research, airplay and streaming. Don’t let Francesca’s 11 to 11 move make any indication that there is a slowing as the song is red hot, in a cycle where many programmers pick one woman (a mistake, btw) and then allow songs from others to suffer.
Franny’s connectivity between your airplay and sales is one of the best on the charts presently. Josh Wilson is another that makes that connectivity between your airplay and the reaction of the audience that hears Dream Small.
Songs On The Move are Lauren Daigle’s You Say, Matt Maher’s What A Friend moving rank in a constipated music cycle. Hillsong Worship’s Who You Say I Am, now the longest running song on this chart, continues its slow and steady wins the race routine to the top, which I believe is biblical. 🙂
Aaron French makes a startling comeback this week from off the chart back to the Top 15, which happens with titles that develop late believers who elevate this song in airplay as if it were in a current cycle. Better late than never is real, but keep in mind that UNITY, is what God works with, and when 2 or 3 agree, the collective power of that will gain greater CCM fruit than this format will know what to do with.
Let’s get our baskets ready…as it is coming.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman [email protected]