Chart Explain 8/5/19
This week, two radio stations that have switched their strategies from research only to include consumption as a guide asked a question that has prompted a change in the weekly Moneyball chart, not in the results, but in the HOW to read them.
Their question was simple. What if there are more than three songs on the move in a given week? Up until now, I would pick the song that had the MOST momentum, but from this week forward, the chart will show all songs on the move; greatest gainers, in the Top 15, instead of just picking the Top 3.
The Top 3 will remain highlighted on the HISAIR.net home page, but the chart will show the rest.
This week, that includes last week’s Top 3 that continue forward, Big Daddy Weave, Unspoken and Tauren Wells, and this week adding Lauren Daigle ‘Rescue,’ and Casting Crowns ‘Nobody.’
Outside of the top 15, an impressive debut from Vertical Worship with ‘Yes I Will’ debuting at #17.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com