Chart Explain 4/19/2021
The highest debut this week comes from Ryan Stevenson. Because I have access to the backend of this chart, I can tell you that this debut is driven by research, so note that if you’re attempting to put songs in rotation that WORK, and QUICKLY, this is one I’d tip off to you.
Notice movement at the top? Congrats to Crowder for hitting number one on Moneyball for the first time that I can remember since publishing this chart in 2018. Zach Williams drives forward while Phil Wickham remains strong but begins the descent. MercyMe has a strong return to the Top 5, jumping over Daigle landing at #4.
There are some wide moves within the Top 15 this week. I would warn you from mistaking some of this movement as long term and perhaps forgetting that THIS is a national chart, so variances can occur week to week, unlike Moneyball Charts prepared for local markets where there is more consistency and less movement with the songs that are working.
All of the songs making the Top 15 this week are rock solid. Refrain from making any decision off of the up or down arrow, although that does indicate the Moneyball week to week momentum.
Beyond this, please ask any questions that you may have, and always feel free to get a chart done for your local market.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com