Chart Explain 3/15/2021
Lauren Daigle’s Hold On To Me, debuts strong at #13 quickly becoming the week’s greatest gainer. Joining Daigle in this momentum spotlight are Crowder and Corey Asbury.
Elevation Worship continues to hang onto the top spot while Wickham and West battle to take over. Andrew Ripp’s well rounded consumption to airplay ratio surges this week elevating Ripp into the Top 5 despite having lost its bullet on the airplay chart a couple week’s back.
Cochren & Co. Who Can has an impressive re-entry into the chart jumping to the coveted #15 spot.
Don’t be afraid to ask any questions about what you may not understand about this chart, consumption and the relationship to airplay, either nationally or right in your market.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com