Chart Explain 2/22/2021
Graves Into Gardens stays steady despite a slight loss in airplay. It is overwhelmingly the healthiest song in the format, followed by Matthew West.
This week’s Songs on the Move all have around the same amount of total points from airplay, consumption and research, with Andrew Ripp solidifying his upward moves through increased airplay rising from 7 to 3 this week, while Phil Wickham rises from 11 to 5 and Zach Williams moves from 8 to 6.
Hillsong United’s “Another In The Fire,” continues to show nice gains despite the format’s late commitment to the song hitting #12 this week and Jordan St. Cyr. climbs from 24 to 14 with Fire.
There is a lot of settling on the charts this week, so small moves backwards within the Top 16 don’t reflect a song hitting a wall or heading into trouble.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com