Chart Explain 6/24/19
You will notice a lot of older, tried, tested and true titles gaining ground this week, while some newer titles start to show weaknesses; this is something that typically occurs in a weak music cycle where some of the bigger hits can’t continue consistent traction week to week whether research, sales, streaming, airplay or otherwise.
In this sort of cycle, recurrents that were once powers start to resurge as stations test them and see their value beyond what they are playing them. Elevating these titles often correlates with a new interest in streaming or sales with these songs, or in the case of Reckless Love, correlates with a fact that this song has really never faded, similar to You Say from Lauren Daigle. Hilsong Worship titles resurge as well as a couple of others.
However, the top momentum song this week, is actually the one that has topped this chart now, longer than 15 weeks, For King & Country, which hits a total points score of 80 this week, while having its closest competition yet, as Danny Gokey hits 60. Those two along with Bethel Music’s Raise A Halleluja are this week’s Songs on the Move.
Don’t let downward arrows make you think something is off with Switch Symphony or I Am They Scars. Those songs, along with Resurrecting are not losing placement due to weakness of their own song, but instead, the strength of other titles. Often songs which stay Top 6, tend to make a comeback as things sort themselves out.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com