Chart Explain 11/25/19
As Christmas music begins to have its year end affect on the format, older titles that remained on Moneyball begin to quickly fall below 20, while the strongest rise, and some titles rebound.
Most notably, For King & Country ‘Burn The Ships’ climbs to #3, Zach’s ‘Rescue Story’ inchworms its way to #6, while Rhett Walker continues the greatest surge two weeks back to back, climbing in the Top 10 at #9.
Crowns, Vertical Worship and Riley Clemmons all maintain forward momentum this week, while Matthew West and Dan Bremnes debut in the Top 15.
Moneyball will publish for two more weeks on HisAir.net, taking a break from December 10 – January 6th. Thank you for your support.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com