Chart Explain 5/27/19
This is an interesting week from the standpoint of consumption and music exposure. On this week’s chart, you will notice a song that is highlighted in ORANGE. Pat Barrett had a huge increase in airplay, so I’ve applied a caution on his increase, because it should be noted that several stations increased Pat beyond their typical highest rotation. At the same time, there were decreases with the present song at number one. Just making you aware of movement that isn’t organic, something Moneyball will also detect.
That being stated, don’t let Danny Gokey’s downward move cast any doubt. It is the healthiest song below For King & Country, and one of this week’s Songs On The Move!
Switch has nice continued momentum jumping into the Top 5 this week. The other song making some headway is Newsboys, however, with 12 points, it sits on a bit of a bubble.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com