Chart Explain 6/29/20
If you’ve been wondering when the next shift in music would take place, it just did. Michael W. Smith drops from 1 5o 8, while Jeremy Camp takes over the top spot in a points tie with Cory Asbury but winning the top spot because of the comparative gains or momentum.
Lauren Daigle has her best week yet with Still Rolling Stones jumping into the Top 5 from 9 to 4, while FK&C increases a tad in position, but strong in momentum just shy of top 5.
All songs in the Top 15 show healthy and consistent qualities to give you the confidence to go down that road if you have the space. While momentum may seem to have shifted on a couple of songs that are presently topping other industry charts, simply note that Moneyball is highlighting true momentum that shows that there may be stronger songs on the charts at this moment, but if the songs are still in the Moneyball Top 15, a downward arrow in no way indicates song is dying or no longer on the rise, but instead simply that some songs are stronger than those titles this week.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com