Chart Explain 3/9/20
We The Kingdom’s ‘Holy Water,’ begins showing a strength only recently exercised by FK&C, Lauren Daigle and Cory Asbury, whose songs at #1 kept growing beyond, and held the position for multiple weeks.
Michael W. Smith’s version of ‘Waymaker,’ begins to separate itself from the other versions, with increases in airplay, streaming and sales and stations reporting fast connections in research.
Big Daddy Weave’s ‘I Know’, which busted in the Top 10 a week ago, is now knocking on Top 5, sitting at #6 this week, while Cory Asbury’s ‘The Father’s House,’ makes great gains from 18 to 10 this week. Cody Carnes is one to note as well going from 17 to 11 this week, with a strong connection of research driving greater airplay.
Cochren & Co’s “One Day,” has an eye-catching week going from breaking into the Top 15 this week. Also worth noting is that TobyMac’s ’21 Years,’ connects quickly in research elevating at the few stations that jumped aboard after the song’s release to the public.
If you read this Moneyball report weekly, you are aware that on this National version of this chart, I only recommend focusing on the activity within the Top 15. Charts done for specific markets tend to create usable data for the Top 25 for local station Moneyball Charts.
If you’re curious and would like to see what this information looks like in your market, specifically for your station, allow me to make you a sample of three weeks of this information for you at no cost or obligation.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com