Chart Explain 2/21/2022
This is, hands down, the most important week thus far in music for CCM with a great shifting of songs at the top and a bubbling under for a soon to be fresh look at this entire chart, starting with Sanctus Real hitting the top, while Crowder blasts to third, still needing to overtake Phil Wickham, which may have waned on the airplay charts, but is kept high by the truth of consumption.
Danny Gokey continues to surge, now just outside the Top 5 at #6, while Jordan St. Cyr, Ryan Ellis, Katy Nichole, Jordan Feliz and Cory Asbury all make great gains this week, moving forward within the Top 15.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com