Chart Explain 1/27/20
Amazingly so, both Zach Williams and FK&C at #1 and #2 respectively, have grown substantially in momentum week over week. Sometimes a song hits the top spot and begins to lose steam, but these two continue to gain faster than the other songs on the chart.
Rhett Walker rises three to #7 this week in the midst of lots of traffic moving in both directions.
While increases in streaming, sales and research have given resurrected life to Vertical Worship, Casting Crowns and Lauren Daige singles this week, keep this in mind when seeing any dropping titles around those increases, but also let this be a confident boost that you don’t have to move those songs down so quickly. Your audience is still in active consumption with these titles.
Impressively, “Waymaker” hits the Top 10 this week, and both versions from Leeland and Michael W. Smith continue to increase in streaming and sales, while radio has begun to show some Top 15 and Top 10 early research stories on Smitty. While Air1 is playing Leeland’s version, KLove has opted for MWS.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman [email protected]