SONGS ON THE MOVE
Chart Explain 11/12/18
While the mainstream world is complaining about how terrible their music cycle is, with some of the most disposable, here today–gone tomorrow titles, CCM is in an incredibly healthy cycle of music, one of our best ever, which is evident by this final Moneyball Chart for 2018, revealing amazing strengths in the Top 15 from Lauren Daigle whose success is taking mainstream by storm, because she’s offering something solid in their cycle of mediocrity.
But take out Mainstream and look only at our year, and what is revealed beyond Daigle is Hillsong Worship’s ‘Who You Say I Am,’ the song that has spent the longest time on the Moneyball Chart this year, maintaining a positive bullet since May of this year sitting inside the Top 10 with amazing sales and streaming numbers, patiently waiting for airplay to catch up, which it eventually did.
Cory Asbury’s ‘Reckless Love,’ would be a shoe-in for song of the year if it wasn’t for Daigle’s ‘You Say,’ breaking records beyond our format.
As we set up the year ahead, and the potential for setting playlists in credible motion for post-Christmas, pre-2019 shape, TobyMac, who has had tremendous consistency for three albums now with hit after hit, sees his single ‘Everything,’ back in the Moneyball Top 5 as we head to a break, followed by Casting Crowns ‘Only Jesus,’ and then a song that wouldn’t quit from Phil Wickham, ‘Living Hope’, all of which should be in the Top 3 as we head into 2019.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman [email protected]