Chart Explain 1/10/2022
There is a reason I like to skip the first week of the New Year when it comes to Moneyball or consumption information, and that reason is that once Christmas music clears, the information that sits behind it with currents is typically unreliable.
The huge moves you see this week, is the format resetting, which it typically does in the second week following the Holiday airplay.
That being stated, for Songs on the Move this week, I only highlighted two songs, Maverick City Promise and Elevation Worship’s Wait On You. As song’s reset from 2021, these two songs show clear increases in airplay to consumption in the markets where these songs have the exposure.
For Maverick City, it was one of the only currents that continued to stream alongside Christmas music and Elevation Worship powered through with consistency last week and this week, while all the other songs had wide swings either up or down.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com