Chart Explain 11/29/2021
Tasha Layton slides into the top spot as the leaders of the last quarter of the year have started their erosion. Right now, the strategy is to look beyond Christmas to find the songs that will be strongest to lead the year. It isn’t about a complete reset, but leading with the strength of proven familiarity, with a gloss of freshness to begin the year.
This week’s Songs On The Move could prove to be the litmus test for the start of 2022, as We Are Messengers climbs to #5, while both TobyMac and Crowder tie on points to make significant climbs ranging from 9 to 11.
With Thanksgiving behind us, Christmas music will now affect the overall charts, which makes knowing which songs are thriving this week for the set up come 12/26.
Let me know if you have questions, and mostly, may God keep you safe during this unique and special time.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com