Chart Explain 11/8/2021
This year, we’ve experienced with very few exceptions, explosive songs at the top of the charts from Graves Into Gardens, Help Is On The Way, Battle Belongs, Amen and others, but as we come out of Pledge Drive season and head into the beginnings of Christmas, that passion for the top spot has waned in a huge way, shaving almost 30 points off of the total for the song holding number one.
This fact is only given for perspective. As Matthew West wasn’t able to penetrate the strengths of Phil Wickham at #1, Casting Crowns slid into #2, making Maverick City and We Are Messengers the hottest Songs on the Move this week.
In the Top 15, For King & Country and Chris Tomlin still have momentum. Outside of those, there are research indicators that predict that Toby’s Promised Land and Crowder’s In The House have the base to go greater distances than the songs are presently doing.
Please ask any questions for clarity and remember that I can make a chart for your station, personalized to your marketplace, at no cost to you, so you can see the difference of your market based on national charts and research indicators. It’s worth it.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com