SONGS N THE MOVE
Chart Explain 1/14/19
Moneyball is a helpful tool when you’re getting your playlist re-tooled from the Christmas break and your research hasn’t come back from the field yet. Keep in mind, there are reasons why I preach Top 15 at all times.
In this week, you will see some aberrations outside of the Top 15 as playlists, sales and streaming start readjusting from the break, as well.
What you can hang your hat on, is the real strength of Lauren Daigle’s You Say, as stations begin forcing it lower on their playlists, it still has a total point value of 80+ points, wildly on top in the format.
I don’t suggest lowering a song like this, just because you think it has aged. As this song makes it into the mainstream, and picks up new fans which it is doing, sales will remain elevated but your personal station research will reveal the time when this song should be lowered to a medium and then onto a recurrent.
If you’ve been hoping to have a reason why someone from mainstream would come check out what you’re doing, Ms. Daigle in a song that will continue to bring lost sheep to know Jesus, has given you one of the greatest reasons in the history of Christian and Pop radio.
Hillsong Worship continues to be explosive with “Who You Say I Am,” and is another that I would move at the right time, not early just to move it for movement’s sake.
Beyond what is aging but powerful, new songs that found their way over the Holiday when no one but Santa was watching, We Are Messenger’s “Maybe It’s Okay,” and MercyMe “Best News Ever,” rose each week in airplay despite limitations due to Christmas airplay.
This week MercyMe, Micah Tyler and Casting Crowns show strong growth to be Songs On The Move.
Because we’re in weeks of immense transition, don’t let the color codes throw your judgement or make you move too quickly, like in the case of Phil Wickham “Living Hope,” due to movement of aged songs, Phil lost a couple of ranks, but I can assure you, the song has momentum and is clearly on the forward move.
The Top 15 songs, including the revival of Francesca Battistelli’s “The Breakup Song,” show the real connection of airplay vs. sales, and where Franny still plays, she still sells.
God Bless Your Week,
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman [email protected]