MINNEAPOLIS MARKET SUMMARY
If I were to start a CCM station in Minneapolis this week, in spite of KLOVE and Air 1 signals and KTIS doing a great job of presentation and representation of the market, there is still room for a finely tuned and focused local product.
The first available opportunity comes from the song of the year from Cory Asbury, While KLove is in a medium with this song and KTIS has it ranked in the 60’s, sales and streaming in MPLS reveals that Reckless Love could continue as a Power.
Ryan Stevenson and Elevation Worships newest singles reveal the next opportunities to locally support since KTIS has yet to give these songs airplay,
While United’s So Will I has begun its descent, this is still and opportunity to play this song as a medium to gain in the familiarity that is pre-built while KLove has light exposure on the song and KTIS is not playing it at all.
For King & Country’s Joy is another opportunity as stations that embraced it earliest are now reaping research success as well. Lastly, while a recurrent, What A Beautiful Name from Hillsong may have age on it, sales and streaming still show the songs power in gaining ears,
MercyMe’s I Can Only Imagine remains powerful in its second life and with very little exposure as of late on this title in MPLS, along with these other opportunities, I believe greater exposure, even now would garner victorious gains,
For this weeks National Moneyball Chart go here.
MONEYBALL MARKET METHODOLOGY
The Moneyball method is much more effective on the local market level, than it is on the National level, as the strength of Moneyball is to separate markets by their specific activity.
The Moneyball methodology doesn’t create an aggressive chart that is ahead of the market’s appetite, instead it simply highlights the titles that have traction based on several local city measurements from market airplay, sales, streams, and if available, Shazams, revealing present tastes, not future tastes.
The difference between the Moneyball Chart and a consumption chart is that Consumption Charts are positioned from the perspective of the record label, breaking down the many different angles that the end user is consuming their music from.
Moneyball is created from the perspective of the potential listener and the data is calculated based on a song’s existing market exposure. This exposure or awareness of a certain title sometimes exists in the market, even before the song begins getting airplay on the local stations. Worship titles like ‘Oceans,’ ‘O Come To The Altar’ and others may get a spark from worship in a local church first, then being undeniable in local reaction for radio to not give those titles airplay.
Email Rob Wagman [email protected]