Moneyball Chart 9-25-17

Published On September 25, 2017 » 185 Views»

HisAir.Net Songs On The Move

1) Brandon Heath / Whole Heart

2) 7th Time Down / Only King Forever

3) Crowder / All My Hope



Chart Explanation 9/25/17

Brandon Heath connects in research this week at several stations, driving a song that had fallen off the chart, not only back on, but in the Top 10.  This behavior is not unheard of, but usually happens to titles that have spent time at the Top of the chart, which can have wide wobbles as it heads to Power Recurrent.  For Brandon Whole Heart, this is purely a detection of connection between song and audience.

7eventh Time Down continues the steady upward climb making this song the 2nd fastest mover on this week’s chart, followed by Crowder, who is separating himself from a lot of the newer titles.

Ryan Stevenson drives into the Top 5 this week, followed closely by Jeremy Camp.

The Top 4 stays the same, leaving endless possibilities for momentum shifts in the next couple of weeks.


The Moneyball Chart Methodology

Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.

The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.

The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.

The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically.  Email Rob Wagman StraightPathMandE@gmail.com

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