HisAir.Net Songs On The Move
1) Lauren Daigle / O’Lord
2) Micah Tyler / Different
3) Skillet / Lions
Chart Explanation 9-11-17
If you’ve been looking for the fruit of the Moneyball chart, look no further than the #1 song for more than three weeks running, Elevation Worship O Come To The Altar.
The Moneyball system detected this song hitting these heights over a year ago. At that time, Chris Hauser and Josh Lauritch were contacted about this song having a potential second chance.
The reason why Zach Williams ousts Elevation on spin based charts is because there are stations that see this song as a two year old song, and not as a song worthy of their playlist NOW. However, the timing of this song is REAL timing, not hyped or forced, but patiently and strategically grown.
The second proof of the strength of the Moneyball chart system is this week’s number five song, from For King & Country, O God Forgive Us. When this song debuted here in the Top 25, it had yet to crack the Top 75 at our format.
Moneyball looks for the momentum In music trends and with FK&C, that trend first came in the form of increased airplay at the few stations that played it, which is a direct connector to research.
Now, with airplay, research and sales coming together in a strong way, FK&C ties NeedToBreathe and Danny Gokey in points, and therefore surpasses them on the chart, breaking into the Top 5 this week.
Other songs on the move, include the powerful O’ Lord from Lauren Daigle, although now I’m wondering if it’s the use of the single letter O that makes a song a hit. 🙂
Micah Tyler Different and Skillet Lions round out the Songs on the Move.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com