Chart Explain 10/21/19
Looking week to week, the chart may look like there is a large amount of stagnation taking place, but regardless of the slight and subtle chart moves, there is a lot of momentum underneath, and that includes many titles which have stayed at the same chart position this week, but whose point score has risen.
Still showing great growth and research and direct results to airplay are both Casting Crowns and Lauren Daigle, which remain at 1 and 2 again this week.
Then, from there, this week’s songs on the move are For King & Country’s Burn The Ships, which continues to see more and more station to station research growth this week.
Riley Clemmons and Elevation Worship are two more examples of songs that are frozen in position, despite continued growth in research, points and airplay.
We Are Messengers and Jason Gray, both show promise for a break through next week, both potentially cracking the Top 15.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com