Career Capsule: While working for Bass Pro Shops headquarters as a graphic designer, I was approached in late 2010 by David Taylor to consider working at KWFC. He knew I was a HUGE southern gospel fan and dedicated listener. As an introductory project, I designed a wall calendar for the KWFC listeners that outlined the events for the year. I was hired in April of 2011 with my duties as graphics, social media, and sales. It wasn’t too long that there was a need for another on-air personality… and since I had the love (and the knowledge) of SG, I was given the evening shift from 6-9p. I was later moved to the mid-day, where I’ve been sharing the music with our listeners for over 5 years.
Matt, tell us what’s new at KWFC… news, changes, & with YOU… etc?
The newest thing for KWFC this past week is that I’ve moved from mid-day (11A-3P every weekday) to 7p-midnight. We will be announcing the new mid-day host this Wednesday. As for our listeners, this gives the evening programing a boost, as I share my love for the genre… along with a bit of my humor and fun.
Christian Radio has become very competitive… what do you do to stand out from the crowd?
I’m just me, and I’m sure there’s only one “Matt Paasch”. I want the listeners to enjoy hanging out with me as we listen, perhaps sing along, with the wonderful Southern Gospel music we air on KWFC Radio. SGM has a unique niche. Those who tune in, do it because of their love of the message in the music, the tight harmony, and it’s the “Sound of Home”. Since I’m a big fan of the genre myself, I like to place myself as a fellow listener too. What I expect to hear on the radio is what I want to deliver. (Philippians 2:3)
What is the best programming/show advice you’ve been given? The worst?
“Be myself.” However, that could be the worst advice. I just need to make sure that the listener doesn’t get too much of “Matt”. Even the best puns and jokes can wear on some… just ask my family. ha! Also, “do all in the honor of the Lord”. This is a ministry, I’m representing my Savior. (Colossians 3:17)
Some say more Christian stations in a market the better, do you agree with that, why or why not?
In my opinion, variety and options are good. It allows for competition, giving us the motivation to do better in everything we do. If I’m doing something to turn away others, I need to check and find out how I bring them back. I want our station to be the best in sharing the good news of the Gospel. “Press toward the mark…” (Philippians 3:14)
What is the ONE thing you must have every day to do your job/show?
Coffee! …And no voice problems? Seriously though, just knowing that several pray for me every day is a true comfort. It’s a blessing to get those messages from friends that give me encouragement throughout the day.
Where will future Christian radio air talent come from?
Our future talent comes from those who love what we do, and want to do the best. (Corinthians 16:14)
Generally speaking to the industry what are the biggest obstacles facing Christian radio?
I believe the biggest obstacle would be failing to engage with the listener. Once we start going down that road, radio has no strength or need. People want to know what’s popular, they like being with others who enjoy the same music, and they enjoy knowing they are part of the ministry. Since we’re listener supported, those who give to the station actually make the station THEIRS. I don’t want to ever deny the love we receive from our listeners… they are what make KWFC what it is.
Who are your radio heroes and influences? and why?
I grew up listening to KWFC all my life. In truth, I was born in Springfield, and knowing my parents, the car radio was on KWFC from the hospital to my home. Those DJs on KWFC were my radio heroes and influences. In fact, I joke with my boss, David Taylor, that I was still in training pants when I first heard him…on my Playskool radio player! Their love for the music and ministry is why I’m following in their footsteps. (Romans 12:10)