John Frost “If Only”

Published On April 10, 2016 » 614 Views»

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If only.   

If only we didn’t have those limitations.  The budget. The staffing. The signal.  

Limitations!  There are just 12 notes on a musical scale, only 100 yards on the field, just 90 feet between bases, and barely 24 seconds on a shot clock.  

All art has boundaries.  

“Embracing the limitation can actually drive creativity”  Phil Hansen

Embracing it can result in a mural made from nothing but postage stamps, 60 foot sculptures of four presidents chiseled into granite at Mt. Rushmore, or a TV sitcom with no music other than a bass guitar.

In the world of radio, the limitation is…..time.

We sell time, we schedule time, and we even measure time spent listening.   

But often the creative aren’t disciplined, and the disciplined aren’t creative.  The result is either three minutes of babbling….or nice, concise dullness.    

What if we embraced creativity and discipline as two sides of the same coin?   “Necessity is the mother of invention”, Plato said.  Or was it Frank Zappa?  

All musicians want to jam.   All hits are three minutes. 


John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career.  John joined Goodratings’ partner Alan Mason in 1999.

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