The Chicago Cubs did exactly what our stations should do….they descended on families of newborns to ensure Fans for Life. The Cubs showed up in Chicagoland hospitals with the World Series trophy, the team mascot, and beloved players surprising unexpected new parents.
“The team honored this boon of championship babies…by awarding them special Fan Club memberships (containing a “Rookie of the Year” onesie, a beanie, a special birth certificate and a personalized Wrigley Field photo marquee)….the team’s mascot, Clark, was on hand as well for a great group photo.” MLB.com
The result? Cubs fans for life.
As we arm wrestle with PPM for one additional listening occasion per week perhaps our time would be better spent by creating a radio station worthy of having fans for life.
You know, it doesn’t matter what we do if what we do doesn’t matter.
John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career. John joined Goodratings’ partner Alan Mason in 1999. Contact John at firstname.lastname@example.org