As I jumped out of my car and headed for the church building I was greeted by a friendly young man in rain gear carrying an umbrella. He greeted me with a paradoxical sunny disposition and walked me from my car to the covered walk way. He then ran off to greet the next apprehensive still-dry visitor.
“To move an audience, especially a diverse audience, from where they are to where you want them to be requires common ground. If you want me to follow you on a journey, you have to come get me. The journey must begin where I am, not where you are or where you think I should be.” Andy Stanley
To grow you must leave the comfort of your station, run out to the new listener with an umbrella and say, “Welcome!”; meet them where they are, understand their interests and values, and communicate to them in their language. Sounds easy, doesn’t it? But more often than not we simply aren’t willing to get wet.
John Maxwell said, “People will not always remember what you said. They will not always remember what you did. But they will always remember how you made them feel.”
John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career. John joined Goodratings’ partner Alan Mason in 1999. Contact John at [email protected]