Remember back in school when you wanted that girl or boy to like you? I bet a specific name immediately pops to mind. (That’s for you, Marlene).
If I could just be taller, thinner, have prettier hair or clearer skin.
If I could just be smarter, run faster, or make the other kids laugh.
Then. Then maybe she’d love me.
There is an old joke about the expressive who said, “Enough about me! Let’s talk about you. How do you feel about me?”
I hear a lot of radio stations trying to manipulate people into loving them. I even heard a promo saying, “Call us and say why you love us!” (I’M NOT MAKING THIS UP, as Dave Barry would say). Or worse, ‘what radio station just gave you two pieces of cardboard?” making them beg for their supper.
I have a better idea. Don’t ask why they love you. Share why you love them.
Every listener has a story. Share it. Those are the values you share.
“Don’t tell people what to do, tell them who they are.” Bob Goff
John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career. John joined Goodratings’ partner Alan Mason in 1999. Contact John at [email protected]