mile in the air! Everyone can hit like Tiger at our
golf outings… I think, in some ways, we’re a little
bit west coast and a little bit Midwest (not unlike
Donnie and Marie). There are some strong roots with
modern sensibilities. I feel it provides us a unique
opportunity to be embraced by more people for being
real on the air. There is less of a ‘Christian
crusader’ constituency. Not that we’re hoping to get
away with anything, but that we can deal with life
more head on, which I think will make us more
successful in connecting with our listener and having
a deeper impact on their lives.
2. What is the most fulfilling aspect to you
personally about Christian radio?
been given a unique role in God’s work in peoples
lives. We play music that God uses to find people in
their most desperate times to give them the hope to
hold on, make a change, turn away… whatever it may be
that they need at that moment, they are reminded of a
God who cares, provides hope and CAN meet their
3. How do you personally keep the ministry in the
ministry can’t take place within or through a
commercial station, I think it's more difficult for
one, and secondly, unless you’re in an area of the
country where like-minded businesses are willing and
able to advertise with your station, it can be
especially difficult. Add to that the corporate
culture and it can be nearly impossible for ministry
to thrive in the commercial environment. But I’ve
been on both sides… I think being a combination of
both non-com/com would be most appealing. Because of
the commitment of our company leadership, we are
encouraged to focus on those relationships that better
ensures ministry will occur. As PD, one area I do my
best to focus the ministry is in the music. That is
why I have resisted playing certain artists and/or
songs. The songs we play need to have some
redeeming/eternal value, the appropriate reflection of
who we are and our mission. In fact, I think that is
what gives us distinction and sets us a part from just
being another radio station.
4. What is the criteria that determines if a song
receives airplay on your station?
thorough understanding of your target demo, the
initial step allows you to eliminate those options
that won’t appeal. Rather than play to individual
preferences, identifying those songs will appeal to
the majority are more certain of moving further in the
process. I do my best to never assume, and we can’t
let personal opinion make the final decision. And,
with every decision, your are wise to include ‘good
science’ and educated intuition.
5. What kind of promotions work best for your station?
promotions that help us further an emotional
connection with the listener. Meeting a need or
reflecting the passion(s) of a listener are always
winners. We have Colorado’s Biggest Baby Shower
coming up next month which allows us to celebrate life
during sanctity of human life week, help them meet the
practical needs of the pregnancy care centers, but
indirectly point to a resource for those listeners who
may be in need.
6. How do you think Christian Record labels can better
serve Christian radio?
that we can continue to work together on providing
promotions that allow for those unique experiences
with artists that listeners appreciate and couldn’t
get otherwise. Furthermore, I’m very attracted to
being able to connect more emotionally with the
listener, so in those instances where the station can
work together with a label to accomplish that are
7. In your opinion what are the biggest obstacles
facing Christian radio today.
Period. We have too many disc jockeys, not enough air
personalities. I think the level of expectation for
true talent is on the rise at more stations than
before, but we’re going to be awhile in meeting those
8. What do you believe is the primary role of the
Christian radio air personality today?
In a word,
connect. Be real, be you, in an entertaining and
relevant way, and everybody wins.
9. What (if any) other Christian radio stations do you
consider as innovators today?
know that I like that word, because it all depends on
how it is used. There are many, I think, who mean to
say that ‘we’re creatively and effectively meeting a
current need’, but the reality is they are ‘being
different, just to be different’ and are unaware of
the difference, as well as their inability in
accomplishing what they may be intending. I sometimes
wonder that Christian radio will be prevented from
being truly innovative solely based on the Christian
listeners’ expectations placed on Christian radio. I
think that's one reason why we see a lag in Christian
radio adopting hip-hop. There are not enough
listeners wanting or expecting that from their
Christian radio station. Along that line, you have
Christians who live in a way or make choices they
don’t want or think should be reflected on their
Christian station. I think they both lend themselves
to our not being as forward as some of us would like
to be with our stations.
10. Where do you see Christian radio in 5 years?
advent of internet ubiquity, content will reign. Only
those stations that have compelling content will
thrive because listeners, anywhere, will have the
opportunity to listen to anyone, but will only choose
those sources that offer content that is relevant,
entertaining and compelling… and those stations will
be supported accordingly. It then would address
thoughts raised in the previous question. We need
sufficient audience to make any format viable. The
internet, and its availability, may be the answer.