Troy's Career Capsule
As a teenager, Christian music had a great impact on my life.  I loved bands like Mylon LeFevre & Broken Heart, DeGarmo & Key, Petra, Stryper, Rez, Amy, Michael, etc.  I felt God leading me to impact other lives as mine had been impacted, so I studied radio at Baylor to prepare for a career in Christian radio.  I worked at KOJO and KLTY in Dallas early in my career.  For nearly 17 years, I served at KCBI in Dallas in a number of roles including development, programming, marketing, P/R, public relations and community outreach.  God led me to KVNE & KGLY in 2008 and I am thrilled to work with a great team of servants who are dedicated to the serving the Lord and making an eternal impact.

1. Personally how do you keep the ministry in the “business”?

The tendency in many ministries is to emphasize the ministry aspect, while ignoring good business practices.  We strive to operate our stations as a ministry that belongs to God using biblical business principles.

2. Overall, how is Christian radio different today, from 5 years ago?

Today, Christian radio stations are more focused on ministering to their local communities than they were 5 years ago.

3. What do you think are the main characteristics of a Christian radio GM?

A Christian radio GM needs to have a heart for ministry and an understanding that the ministry belongs to the Lord.  I see the role as a stewardship from the Lord.  A Christian radio GM must embrace servant leadership.

4. What ways or methods do you think work best to keep your staff motivated?

Being real, honest and having open communication.  Providing ongoing feedback and encouragement, admitting that you don’t have all the answers and valuing the opinions and experiences of your team.  Celebrating together as a team when we experience victories.  When your team knows that you are willing to sacrifice and work hard with their best interest in mind, they will follow.

5. What kind of promotions work best for Christian radio?

I wouldn’t consider this a promotion, per se, but anything you can do to involve listeners in impacting the community and making a difference for Christ.

6. How do you think Christian Record labels can better serve Christian radio?

I think they are doing a fine job.  Opportunities for our on-air hosts and our listeners to get to know the artists better are always welcomed.

7. In your opinion what are the biggest obstacles facing Christian radio today?

Competition from other Christian radio stations.  It seems in many markets, we are working against one another, rather than reaching into markets that are not served or underserved.

8. What do you believe is the primary role of the Christian radio air personality?

To be real and transparent about daily struggles and victories.  To encourage.  To bring the truth that Jesus Christ is the answer.

9. What (if any) Christian radio stations do you consider as innovators today?

Jason and Morgan are making a big impact at KTIS through community outreach.  I appreciate the outreaches that WPOZ and KSBJ have to youth via their HD channels.  Not sure that HD will catch on, but I applaud their efforts.

10. Where do you see Christian radio in 5 years?

I see Christian stations investing in strengthening their outreach to their local community and investing in live, local Christian radio.

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