1. Tell us about your market and how it is unique?
Columbia is market #90 with a metro population of about
485,000. About one third of the population is African
American. There are several Urban stations in the market
and a very strong gospel station. We are the only
contemporary Christian music station in the market.
the most fulfilling aspect to you personally about
in and of itself is fun, there’s no doubt about that!
But at the end of the day, if all we’ve done is have
fun, it seems kind of pointless. I love the fact that
Christian radio is fun but that it also makes a
difference in people’s lives.
you personally keep the ministry in the business?
think back often to the time in my life when I felt very
clearly and very strongly that Christian radio is what
God has called me to do with my life. There’s no
question in my mind that this is what He wants me to be
doing and I have a burning passion and desire to do it
with excellence so that He will be glorified. I also do
a lot of reading and talk to people much wiser than I
the criteria that determines if a song receives airplay
on your station?
must fit with the strategy of the station and help us
achieve our mission.
What kind of promotions work
best for your station?
and more we’re trying to do promotions that help people
and help make our community a better place to live.
do you think Christian Record labels can better serve
providing stations with music that is excellent,
compelling and relevant. I think they’re doing a better
job of this today than ever before.
In your opinion what are the
biggest obstacles facing Christian radio today?
think we need more stations committed to excellence in
the ordinary. I don’t hear many stations in any format
that seem to be making the effort to be excellent. If
Christian radio is willing to make the effort to be
excellent in the ordinary, we will have a significant
edge on our competition.
What do you believe is the
primary role of the Christian radio air personality
air talent are the ones who will set us apart in our
markets. Anyone can duplicate our formats but no one
can duplicate our personalities. Its imperative that
personalities be relevant instead of just interesting
and that they can bring real life to the radio.
What (if any) other Christian
radio stations do you consider as innovators today?
Orlando is awesome and some good things seem to be going
on at The River in Columbus, OH
Where do you see Christian radio in 5 years?
that in the next 5 years more stations, personalities
and PD's will make the effort to strive for excellence
in the ordinary. As Dave Ramsey said at the R&R Summit
last December, if we do this we will have no competition
because no one else is doing it.