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Terry's
Career Capsule
Started in 2000 as overnight volunteer at THE REFUGE
2002 got full-time employment at THE REFUGE and leave my truck
driving job.
Over the last 4 years I moved from overnights to evenings to
afternoon. From Traffic Coordinator to Music Director to Program
Director.
1.
Personally how do you keep the ministry in the “business”?
Personally?--- Prayer
and following God's Lead
2. Overall, how is Christian radio different today, from 5 years
ago?
I think that
Christian Radio is better today and the music is of better quality
than it was five years ago. I also think that Christian Radio is
more relevant today than it used to be
3. What do you think are the main characteristics of today’s
Christian radio PD?
I would think a
good PD would have his ear tuned to today's music, his eyes on
today's culture and his heart focused on God.
4. What criteria do you require for a song to be played on your
station?
For me, a song has to
say something. That "something" could be deep, or light. It could
be "Ra Ra Jesus" or it could simply speak to the hearts of normal
people today who are dealing with real problems in a real world. I
believe the enemy loves to make us feel that we are alone in our
struggles. There are many songs today that are great songs, that
simply say "You Are Not Alone."
5. What kind of promotions work best for Christian radio?
Anything that meets
the listener where they are. That doesn't necessarily mean a remote
at a car lot on a Saturday.
6. How do you think Christian Record labels can better serve
Christian radio?
Most of them are
doing this really well, but I would say a strong relationship
between the two. And , I'm sorry, I understand the whole "Payola
thing" , but let me give CDS to my staff so they can talk about your
artists and get excited about their music. (but that's just me)
7. In your opinion what are the biggest obstacles facing Christian
radio today?
Being in the world
and not of it.
8. What do you believe is the primary role of the Christian radio
air personality?
Communication. That
isn't just for Christian radio, but all radio. Talk to the listener
like they are real people. Drop the jargon that no one understands
and talk to them.
9. What (if any) Christian radio stations do you consider as
innovators today?
That's a tough one.
Simply because once someone is tagged as innovative everyone starts
to follow them and they are no longer innovative. True innovation
comes from doing what is best for your audience regardless of how
many people are following you.
10. Where do you see Christian radio in 5 years?
It will continue to
grow and change. It must. I believe that the time a song spends in
current rotation will decrease. As more and more people get into
downloading their favorite songs they will be looking to radio not
to play their favorite song over and over, they will want radio to
show them what new songs are out there so they can decide whether or
not they want to spend a buck on a song they like. I believe they
days of a song spending over a year in HEAVY rotation have come to
an end. Or at least, they should.
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