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Steve's
Career Capsule
I’ve been in Austin for two months now. I was
originally with KBIQ (Salem) in Colorado Springs where I was the
Program Director/ Morning Co-Host from 2000-2006. Prior to that, I
spent 7 years doing mornings in country radio.
1.
You’ve recently relocated to Austin, what are some of the main
differences in the market?
MAJOR
HUMIDITY!! Followed by great BBQ, bad traffic, weird Longhorn fans
and a very liberal downtown… it’s like Boulder with an twang!
2. KPEZ
is owned by Clear Channel, how is the support from the company?
Outstanding! We have so many people within the company rooting for
us to succeed. The leadership, the tools, the commitment,
everything has been more than I could’ve imagined.
3.
Do you
think we’ll see more “secular” companies considering CCM at one of
their properties?
Yes. Because the
really good CCM stations and their parent companies have
demonstrated that the employees and listeners of their properties
are not just small pockets of fanatical “Bible thumpers.” We’re
reaching families. We’re fun. We’re safe. Hollywood hits a
homerun just about everytime they put a family film into theatres…
family radio can be just as successful, meaningful and (the evil
word) profitable.
4. What do you think are the main characteristics of
today’s Christian radio PD?
A
great airstaff; being a good listener and communicator;
understanding what motivates your sellers or underwriters and their
clients AND conveying to them what motivates your listeners & your
programming staff; establishing goals that everyone understands and
believes in.
5. Do
you see any music trends emerging in Christian radio?….locally?
I was kinda hoping
Gangsta Polka would take off, but it may be a little too progressive
for today’s audience. Although Chris Tomlin lives here in Austin
and could possibly spearhead that effort?
6. How do you think Christian Record labels can
better serve Christian radio?
I
wouldn’t know how they could do any better. Every label rep. I deal
with goes above & beyond in trying to help our station succeed and
our listeners informed.
7. In your opinion what are the biggest obstacles
facing Christian radio today?
Same
as always… it sounds too exclusive to the average, unchurched
housewife. She’d probably like to know how this makes her life
better – not why you’re better because you know all the bible verses
by heart.
8. What do you believe is the primary role of the
Christian radio air personality?
Either
protect the station license OR fetch coffee & donuts for the PD!!
9. What (if any) Christian radio stations do you
consider as innovators today?
KLTY/Dallas;
KSBJ/Houston; KBIQ/Colorado Springs
10. Where do you see Christian radio in 5 years?
Jump5
probably won’t be as jumpy; although tobyMac probably will be.
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