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Rob's
Career Capsule
Back in the day I was a jammin' bass player & songwriter :) Got
saved- thought I’d be a youth pastor. Did every job under the sun
during & after college. Got into radio by "accident" back in ‘96
and never left. Spent time serving in South Jersey, Phoenix, West
Texas, and now in Central Illinois/SE Missouri.
1.
Personally how do you keep the ministry in the “business”?
By remembering
whom I'm really serving. It's a calling and privilege to do what
I/we do.
2. Overall, how is Christian radio different today,
from 5 years ago?
Most who read
this know the standard industry answers. But I feel really
challenged to look at how culture has changed in the past few
months, and how we are going to be ready for what's coming.
3. What do you think are the main characteristics of
today's Christian radio PD?
PD's become
whatever ownership/circumstance requires. Some PD's have a classic
role. Others are schizophrenic multitaskers. Personally, I've
always at least shared some programming/operations/management role
wherever I've served.
4. What criteria do you require for a song to be
played on your station?
We hired the
best Music Director this side of heaven (Joe Buchanan). Joe lives
in the research, eats-sleeps-drinks-breathes our target listener
lifestyle, and is a former musician/songwriter. Talent/human
element + good research = great results.
5. What kind of promotions work best for Christian
radio?
Entertaining,
inclusive, accessible... with a good balance of service and fun.
Cume building requires visibility. It helps that we hired my
dream-Promotions Director, who just happens to be a seasoned
professional in marketing and brand management.
6. How do you think Christian Record labels can
better serve Christian radio?
That question
goes both ways. How can radio better serve labels? This is
something I'm really focused on right now... I've been dreaming out
ways for WIBI and labels/artists to partner and shake things up!
Labels and artists "watch out"-- if you haven't heard from me yet,
you likely will soon :)
7. In your opinion what are the biggest obstacles
facing Christian radio today?
Not trying to
sound clever-- I really mean this-- OURSELVES!!!
8. What do you believe is the primary role of the
Christian radio air personality?
Relationships.
People turn to people. Even when people turn to God, they do so
mostly through His "hands & feet" (thank you Audio Adrenaline).
Otherwise, can you say "iPod"?
9. What (if any) Christian radio stations do you
consider as innovators today?
There are folks
I admire. But the more I dream out what we could be doing (and,
Lord-willing, what we WILL be doing), the less I perceive anything
currently out there as truly "innovative".
10. Where do you see Christian radio in 5 years?
Going back to
question #2, times are a changin'-- so we'd better keep on our toes
:)
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