first job involved telemarketing for Farmers Insurance. I attempted
to sell auto insurance over the telephone. After six months, I had
yet to make a single sale!
My radio career began at WCCQ/Chicagoland (NextMedia -- Country) --
WCFL/Chicagoland (New Life Radio -- Christian Hot AC) -- Weekends,
Nights, and eventually interim afternoons. WCIC/Peoria (New Life
Radio -- Christian AC) -- Afternoons & Assistant Music Director to
Music Director to Assistant Program Director
Presently, Iím at WQFL/Rockford (Christian Communications Network --
Christian CHR, Christian ACHR) -- Afternoons & Program Director &
working weekend duties at WUSN/Chicago (CBS Radio ó Country).
Personally how do you keep the ministry in the ďbusinessĒ?
This is something
that Iíve struggled with. It seems like thereís hardly enough time
to get the Ďbusinessí done. However, Iíve come to the conclusion
that the ministry side of the business isnít just praying as a
team. Itís also not just reading through scripture together as a
team. Ministry can be so much more. Ministry is keeping your door
open and allowing the frustrated sales guy vent when heís
down. Ministry can take place while eating lunch with another in the
break room verses working through lunch in my office.
2. Overall, how
is Christian radio different today, from 5 years ago?
More people than
ever are listening! In my opinion, another Christian radio
ďrevolutionĒ began five years ago. In addition, those outside of
the CCM industry are watching us much more closely. The mainstream
world is paying attention to what we have.
3. What do you
think are the main characteristics of todayís Christian radio PD?
Genuine. When I talk one on one with other programmers, I see a
common ground, a real desire to see lives changed through our
signals. The love for the art of radio and our ministry mission is
alive and well!
4. What criteria
do you require for a song to be played on your station?
I first check the
sound. Is it modern and fresh? Then I check lyrics. Just as I
donít want my jocks to speak Christianeese, I also donít want to be
playing lyrics full of Christianeese.
5. What kind of
promotions work best for Christian radio?
I find that many
promotions done on Christian radio stations lack cume and TSL
building components. The best promotion for Christian radio is one
that attempts to increase listenership and time spent
listening. Then we have to ask, ďwhatís in it for her?Ē
6. How do you
think Christian Record labels can better serve Christian radio?
I love PromoOnly!
However, many times, I often canít find the information Iím looking
for. Please donít forget to complete all of the fields. Song
lyrics are handy. Album title is needed. Also, please donít forget
to include your contact information, especially if youíre submitting
an independent release.
I do have to
commend the technology side of the labels for encouraging their
artists to take an active role in their websites. Artist blogs have
become very handy in preparing for our air shifts. =)
7. In your
opinion what are the biggest obstacles facing Christian radio today?
Weíre spread too
thin. The ďtalent poolĒ is very dry.
8. What do you
believe is the primary role of the Christian radio air personality?
In my opinion, the
role really depends on which format the air personality is working.
However, the role of friend seems to transcend every format. Being
transparent and even vulnerable at times on-air, seems to go a long
9. What (if any)
Christian radio stations do you consider as innovators today?
Hands down, Mike
Couchman and the gang at WAYK/Grand Rapids. Iím a huge fan of the
Top 40 format. I love the fresh programming style that Couchman
10. Where do you
see Christian radio in 5 years?
Iím so excited to
see whatís to come! Five years from now, I think weíll see more
corporate (CBS, Clear Channel, etc) stations on our reporting list.