The population is about 50,000 to
65,000. There are two other stations in the area
owned by the Astral Media giant. We are known as the
“Hub” of Nova Scotia because everything follows
through here no matter which end of the province you
2. What is the most
fulfilling aspect to you personally about Christian
Meeting other Christians and
hearing their stories about how something they heard
on the station has impacted their lives.
3. How do you personally keep the ministry in the
That’s a tough question, we are a for-profit station.
Not because we really want to be, but here in Nova
Scotia I have yet to talk to a government official who
can wrap their minds around a not-for profit Christian
radio station. (Ridiculous I know) So I must rely on
selling commercials and being so new… businesses
around here are reluctant to jump on board with us as
of yet. In short it’s the Lord.
4. What is the criteria that determines if a song
receives airplay on your station?
Well we try to stay close to what R&R is putting out
but we must also play Canadian content as well so we
rely in that case on personal taste and quality of
5. What kind of promotions work best for your station?
Ticket give- a-ways to concerts, or spa give-a-ways.
6. How do you think Christian Record labels can better
serve Christian radio?
For us in Canada it would be nice to see the companies
start a data base of Stations and email-directly the
news songs going for ads.
7. In your opinion what are the biggest obstacles
facing Christian radio today?
Not sure on this one up here Satellite radio has not
really come this way…that could be one obstacle. One
that faces us is shortage of workers that know and
love the business.
8. What do you believe is the primary role of the
Christian radio air personality today?
To be real.
9. What (if any) other Christian radio stations do you
consider as innovators today?
In Canada that would be Life 100.3 in Barrie Ontario.
10. Where do you see Christian radio in 5 years?
In Canada it can only grow. Hopefully in Five years we
would like to see Nova Scotia saturated in Christian