Kid's
Career Capsule
Started in Radio in
1980--doing everything from Sports reporting to Public
service announcements...In Catskill, New York...(between
Albany and NYC BIG {radio influences on me}) also doing
some TV stuff too.. Had a desire to do Christian Top 40
radio then...even though it didn't exist musically in the
form we have it today. All my radio background was in
Mainstream radio until I graduated college and landed a
job at WAY-FM (a brand new station with a BIG vision)
1987. Worked at WCRM-Fort Myers and WINK-FM the mainstream
hot A/C (worked that while things were developing to start
Q-90 FM (WORQ) in Green Bay. That was 12 years ago. I
have been here since, Programming...Music--station Imaging
and the host of the Q-Breakfast Club along with my co-host
Scotty---We are the 2nd longest running Morning Team in
our area.
1. Tell us about your market and
how it is unique?
PACKERS!!!!!Our market of people is
very cool. The people who live here are very protective of "New"
things...very traditional. Once you've earned their trust and have
impacted the area , they embrace you BIG TIME. Big Blue Collar area
...FOOTBALL. We work closely with the team and coaches.
2. What is the most fulfilling
aspect to you personally about Christian radio?
Using the God Given talents I'm
blessed with to make someone's day or perhaps impact their life in
some way to the Positive. And to "compete" with radio that is not an
alternative but instead a preference for my potential listeners...I
enjoy the challenge.
3. Here is your chance to
testify on behalf of your
station...How has God used WORQ(Q 90 FM)?
In a BIG
way, through Broadcasting on the Radio or On the WEB. Thousand's of
unique listeners all over the globe have been impacted. Hundreds of
e-mails and letters of changed/impacted lives. Over 600 kids have
come to Christ through "Young Community" a organization that is
branched off us, primarily to reach street teens this year alone.
Our involvement with the community at large has been great. We are
one of the Top stations in the area (over 50 stations in the market)
4. What is the criteria that
determines if a song receives airplay on your station?
Recognized
artists help, production/quality and originality, style (we are a
Top 40 format) we have 2 AC stations, an INSPO, plus a Rock Station
and a Catholic Station in our market. This is a positive...I can
really pick what fits us best. We do break in new artists here and
have had great success with it, but you have to watch your mix.
5. What kind of promotions work best for your station?
Many types, we have tried many different things. Daily contests are
great when you can pool all the daily winners into a weekly or
monthly drawing for something even cooler. Listener participation
is a MUST! Things also have to be attractive (cool, current,
timely, and relevant and relatable).
6. How do you think Christian Record labels can better serve
Christian radio?
They have done an outstanding job!!! Secular labels could learn from
them. For the staffing, time, and resources they have I couldn't be
happier.
7. In your opinion what are the biggest obstacles facing
Christian radio today?
Getting too comfortable and losing
focus on the station vision and goals. When stations concentrate on
how big they can get they need not lose sight on how "Effective"
they are in their own towns. I would rather have a 8.3 share in my
target market and do very well in a area I am broadcasting out of
then have 34 frequencies and translators and have a 1% share in my
target. Be faithful in the area you started out in and God will
provide the increase. One last thing, we need to be innovators
instead of imitators of Mainstream radio...be a preference not a
alternative....I like regular not a diet substitute.
8. What do you believe is the primary role of the Christian
radio air personality today?
I think he or she needs to know who they are talking to and be able
to pr
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