1. How did God put you in His service at WJYW?
Desiring to get back into Christian Radio, I ran accross
the opening WJYW had posted on the internet for a morning
drive DJ/Music Director. After the position was offered to
me and much prayer, I took the next step God would have me
to take by leaving Connecticut once again to move out to
2. What is the most fulfilling aspect to you
personally about Christian radio?
getting to talk to and meet the listeners. Hearing them
comment on how much they enjoy JOY FM and what this
ministry has done to impact their lives is incredibly
fullfilling to me.
3. How has God used you in your role at WJYW?
Always praying that everything I do here is directed by
God, I continually hear from listeners that they enjoy the
mix of music now being played on JOY FM. In addition,
listeners often comment that material shared on my morning
show touches their life in a special way, or it makes them
laugh or something like that. When they say for example,
" Bruce, the thing you said on your show the other day is
just what I needed to hear. It really ministered to me."
It's cool to be used by God to reach people where they're
that at that moment in their life.
4. What is the criteria that determines if a song
receives airplay on your station?
I consider myself a student of music. Not only is it
my occupation, it's my hobby. When choosing a song to
play on JOY FM, I ask myself, does it SOUND like Today's
music style. Does the production of the song measure up
to what's being played on our mainstream competitors.
Although our P1 listeners are primarily Christians, we
need to attract new listeners, many of which are not yet
saved. I beleive that can best be done, by playing music
that sounds like what they're already used to hearing.
Hopefully, as they channel surf, they will stop on us when
something catches their ear. Another thing to consider
when choosing a song for airplay is the messege in the
song. Everything we play must point people to God, and
that can be done even if some of the tunes have positive
lyrics without a strong evangelical point made in them.
5. How is the Union City Christian market unique?
Here in Western Ohio and Eastern Indiana, it's very, very
small and quite conservative. It's rural and things don't
change too much from generation to generation. Families
"stick around" here without moving all over the country.
It's a far cry from most areas these days. It's kind of
like a breath of fresh air. Most churches in this area
are small and have a traditonal style of worship service.
One of the challenges that goes along with a conservative
and rural area is the reluctancy for change. People are
afraid to "take a risk". It is easier for thing's to stay
6. How do you think Christian Record labels can better serve
This is a good question to answer. Being in such a
small market, it seems like we don't matter a whole lot to
the record companies, because we are not a reporting
station. We want to be , but that's out of our control.
The previous stations I worked for which are reporting
station's practicaly have the record companies knocking
down their doors, making sure they have everything they
need, and all the newly released singles well in advance.
As a non reporting station, sometimes I go two weeks
without recieving anything in the mail. I am constantly
on the phone and sending e-mails to the record companies
literally begging them to get me the singles that have
been on the charts for weeks. It would be nice to recieve
some promotional goods we can use for contests once in
awhile too. The record companies need to remember, that
even though we don't report, we still give thousands of
people exposer to their music by playing it. It would be
nice if they paid better attention to us "small guys" too.
7. In your opinion what are the biggest obstacles facing
Christian radio today?
I'd say the biggest obstacle facing Christian radio, is
the need we have (as non-coms) for contemporary listeners
to support us with their prayers and finances. As we
continue to attract new listeners, we need to come up with
fresh ideas to educate them on how important it is they be
keeping the ministry of Christian Radio going. For
commercial radio stations, clients in their area to
understand that a lot of people who do business with them
listen to Contemporary Christian Radio.
8. What do you believe is the primary role of the Christian radio
air personality today?
Our primary role is to entertain that's why people turn
on the radio. But, since this is Christian radio, we are
to take the responsability to make sure that everything
that goes over these air waves is good and wholesome,
stuff that God himself would want to listen to. We are
God's ambassadors, and we will be held accountable for
every negative thing we say.
9.What (if any) other Christian radio stations do
you consider as innovators today?
For AC, 94.9
KLTY and 106.5 "The Promise". They do such a professinal
job at presenting the Christian AC format that it's just
as good as the mainstream competition in their markets.
For CHR, KDUV-FM hands down. The imaging their is second
to none. From the songs they play to everything done
in-between the songs, make it a station that more than
measures up to the other stations in their very
competitive market. KZZQ is another station that knows
the secret to Good Christian Radio.
10. Where do you see Christian radio in 5 years?
I see the good stations sounding better, and the poor
sounding stations struggling more, and some of them no
longer around in five years. The good stations will
better target their music to reach their demographic.
There will be better imaging, DJ's and Big Voice people.
Finally, my goal at JOY FM and anywhere I work, is to
use the best station in the market as a "measuring stick
to sound at LEAST as good as they do.