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Radio Interview

                                     

 

Donna Cruz

Program Director/Mornings

WAY FM / West Palm Beach

 

 I began my radio career in El Paso in at KXCR public radio. Then Power 102, for a three year stay before moving up to San Antonio for three years at KTFM. After CHR experimented with Hot Country and Smooth Jazz before enjoying three years at Classic Rocker KZEP also in San Antonio.  While there, I also reported a weekly entertainment segment for the local NBC TV affiliate called “The Hot Ticket” and recorded voice overs for t.v and radio. That led to a move to MKT 16’s Hot A/C KS95 in Minneapolis/ St. Paul and here I am now in West Palm Beach!

1. How did God put you in His service at WAY FM? 

I have spent the last several years studying and learning how to follow His guidance. Sometimes I wished the Holy Spirit had a mouth as loud as mine because it seems like it took me a long time to start listening!

2. You've just recently landed your new position as PD at WAY FM in West Palm Beach. What are some of your initial observations of the Christian market there and where you see WAY FM's position? 

 My initial welcoming was amazing.  Every magazine online and print was talking about us.  It was clear from the e-mails I received and the ink we were getting in the publications that WAY FM was respected by far more than those on staff!  When an organization is respected by jocks you know it’s gonna be great!  I say that because jocks don’t have to be PC. We say what we know and spread the word.  So initially I was blown away by the response from the radio world both Christian and secular.  WAY FM is a very strong part of the community.  Everyone from Andrea (our promotions director) to Mike (the station manager) is so plugged in to the community.  They REALLY care what’s happening instead of just putting on the warm and fuzzy show to see if they qualify for a trophy at the end of the year.

 3. You've spent a good part of your career in secular radio what do you see as the main differences with Christian radio?

Wow!  Where do I begin?  We pray before office parties, before meetings.  We begin Mondays with devotional time.  The whole office.  Talent is not based on how edgy or innuendo-ridden your show or promotion can be but on how skilled you are in your God-given gifts and talents.  These are just a few of the differences I’ve noticed in the last two weeks.

4. Why do you think there are so few female Christian radio PD's?

For the most part it’s just a ratio thing.  There are just not as many women in radio over all as there are guys.  For instance, most of the other stations I’ve worked for, Power 102, KZEP, KTFM,- aside from the morning show team I was always the only full time female on the air. 

5. How can Christian record labels better serve Christian radio?

Most are doing a great job.  Some could benefit from realizing that the music industry overall is an aggressive industry and YES, you’re allowed to be passionate and aggressive even if your pushing Christian artists on Christian labels. 

6. When searching for new CCM radio on air talent what do you look for?

Good talent.  I would assume that if an on air talent was looking at a gig in Christian radio they are Christian which is obviously important.  There are times when listeners will call the station either the jock on air or the receptionist to pray with someone.  But talent is what I would look for.  Phones, ability to relate to the audience, humor,  board skills- the usual.

 7. In your opinion what are the biggest obstacles facing Christian radio today?  

Stereotypes and hypocrites.  We all do or have done our share of this.  Here’s an example of what I mean.  An elementary school lets the kids dance in the classroom  to j-lo or Christina at the class Christmas party but  they are NOT ALLOWED to play Zoegirl or Out of Eden.  That’s pretty sad. We have to remember that it’s freedom of religion not freedom from religion.  

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