- began his radio career in High School, worked the first 5
years in secular radio and managed his first station at the age
of 21. He started with FLR in 1977 and has been a drive time
host and station manager in Mason, MI, Albuquerque NM and
Shannyn Caldwell -
also began radio in High School, working overnights at WJNR in
Iron Mountain. She worked in secular radio for 17 years and
hosted shows on Rock, AC, Hot AC CHR and stations before
accepting Christ in 2002-which prompted her move to the CCM
format. She's been an MD and PD in Detroit MI where she hosted a
solo Christian Morning Show before coming to FLR.
1. How has your show evolved
or changed over the last few years?
As a very new show, we don't have
much in our "rear view mirror." The biggest change has been in
moving from a regional show to a national broadcast.
2. How important is social
networking to Christian Radio personalities?
We can't speak to the importance to
other radio personalities, but for us, it's as important as it
is to our listeners. It's another avenue with which we can
connect with them and direct them to Christ and for that reason
it holds some importance.
3. What show topics seem to be hot
What is important to the listener
is what's important for us to bring to the air. While the topic
may have a connection to the "daily buzz", the key issues for us
are the things which continue to be top of mind when the "buzz"
fades or shifts. We focus on faith, family, health, finances,
and relationships. If we can't use it to direct people to the
cross, we don't use it.
4. What can Christian Radio do to
develop young talent?
Take risks, be aggressive in the
development of internships and mentoring programs and invest in
the training and development of air staff. The industry has
moved away from where we both got our start (overnight in small
markets). HD and internet radio may be excellent horizons on
which to develop young talent.
5. What kind of promotions work best
for Christian morning shows?
In one sense, the same thing works
on secular radio as does for Christian radio. It has to be
compelling (either entertaining or inspiring). They connect
emotionally. The most successful promotions we find connect
with the listener and her fundamental desire to be part of
something bigger than herself.
6. Do you use any show prep
services. tell why or why not?
We have one service at the moment,
but we don't lean on it. For us, our lives, our families, our
churches and children are the best show prep. We check several
website for content, but find that the best daily content hands
down, comes from our Bible, our babies and our listeners.
7. What are the biggest obstacles
facing Christian air personalities today?
We try not to look at it like that.
We know that we can do "all things though Christ who strengthens
us." And joyfully open the mics to give Him glory.
8. Do you think there will be more
or less syndication in the future of Christian radio?
We agree, there will probably be
more, or less syndication in the future.
9. What (if any) Christian radio
shows do you consider as innovators today?
Shannyn really likes "Taking a
Minute" with Jason Anderson.
10. Where do you see Christian
morning radio in 5 years?
We think that
for the most part, we see it between 6-10 am Eastern Time