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Paul Goldsmith

Program Director

Air1

Rocklin, CA

 

     

To contact Paul click here

 

 

 

 

 

 

 

 

Paul's Career Capsule
In 8th grade, I took the train to Chicago for my first radio job fair. In high school, I unsuccessfully tried to start my own radio station. During college, I skipped classes to hang around WONU (“Chicago’s Christian Variety”) and eventually became Morning Show Producer and Promotions Director. I also interned at WCKG (Talk That Rocks), worked in promotions at WJMK (Chicago’s Oldies Station), and filled in a few times producing at WLS (The Big 89).

After college, I was hired by K-LOVE and Air1 as the Chicago-based Regional Manager. Left for some sun and spent a year in West Palm Beach, FL, as Marketing Director for WAY-FM. In 2007, I returned to K-LOVE and Air1 as the Director of National Promotions, became Air1 APD in 2009, and was named Program Director in 2011.


1. Recently you've taken over the programming at Air1... tell us how that came about?

When I was the Promotions Director, Eric Allen was PD. He was a fantastic mentor and he included me in programming decisions beyond promotions. When Eric left, I stepped up to become Air1 APD. After a year as APD, I guess I held it together well enough that I was promoted to PD about the time Mark Ramsey wrote this inspiring blog “The End of the Program Director”.

 

2. Have you been able to implement any changes since becoming Air1 PD?

We’re now live 24 hours a day (M-F) and utilize Tommy Kramer to coach each one of our on-air personalities.

 

3. Do you face any specific programming challenges with so many signals?

What makes great radio is the same whether you program 1 station or a network of 200. Our challenge is to stay listener-focused, ensure our personalities are engaging and relatable, and that we only play great songs.

 

4. What criteria do you require for a song to be played on Air1?

The song has to make me feel something. Once we start playing a song, we survey our fans to make sure we are playing it as often as they want to hear it. The artist or band also needs to have a lifestyle consistent with our values.

 

5. What kind of promotions work best for Air1?

The best promotions are the ones that are compelling for the entire audience not just the 2% who ever participate. Great promotions evoke emotion and entertain.

 

6. How do you think Christian Record labels can better serve Christian radio?

I don’t know. My job is challenging enough, I don’t presume to tell the labels how to do theirs.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

If we are merely a music-delivery service, Pandora is going to replace all of us very soon. If we are a relevant companion that inspires, engages, and entertains ours fans, we’ll do just fine.

 

8. What do you believe is the primary role of the Christian radio air personality?

To be relatable, compelling, relevant, and so engaging that even if I don’t like the music on the station, I listen to hear what you are going to say.

 

9. What (if any) Christian radio stations do you consider as innovators today?

I am a huge fan of the way KTIS engages fans, serves the community, and connects listeners to one another with “Prayer Works”, “I Can Help” and “The Drive Thru Difference”.

 

10. Where do you see Christian radio in 5 years?

 The innovators will have more fans and supporters than ever before.

 

 

 

 

 

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