1. Tell us
about your market and how it is unique?
What's great about working at RadioU and TVU is that as networks we
get to impact people all over the world. Columbus, Ohio - where we
are out of is of course my favorite. One of our main targets is the
campus of the Ohio State University. Each year there's a new group
of people in our city to reach. Once they are done with school we
want them to love RadioU enough that they take it back home with
them and tell the people there about it.
2. What is the most fulfilling aspect to you personally about
Christian radio?
The listeners and being there as a help to the bands.
Knowing that you are apart of their lives.
3. How do you personally keep the ministry in the business?
Things get busy and it's easy to fall into the day to day thing. If
things ever get too "business" then take a step back and read some
e-mails from listeners. Realize there's real people who listen
with real lives and problems. It puts things in perspective and
helps me realize this is a ministry and I should not think of it as
a job.
4. What is the criteria that determines if a song receives airplay
on your station?
First off it's got to be a great song. If it's just so so, or the
production is not as great as it could be then we just will
pass. Our competition is the general market stations, it has to be
even better then what they have. We then look at who the song is
trying to reach - what is it saying. We make sure that it lines up
with who we program after.
5. What kind of promotions work best for your station?
Tech stuff. Gadgets, Gaming Systems, ect. One of my favorite
promotions was with the XBOX 360. We gave away 2 during it's
release week and it was amazing how crazy people went. They would
of done anything just to get registered for the chance to win!
Hearing grown men cry is a sad thing....
6. How do you think Christian Record labels can better serve
Christian radio?
I
think that labels are doing a better job with servicing singles.
Using programs like Promo Only have only made things better. I do
wish that some would be a bit better with promotions. There are so
many creative ways that they can use Radio to promote their
bands. Don't be afraid to come with ideas.
7. In your opinion what are the biggest obstacles facing Christian
radio today?
Stereotypes..... Listeners might judge your station with out even
listening to it based on a preconceived notion of what something
Christian would be like. You have to make your product the best
possible so that thought ends the second they turn you on.
8. What do you believe is the primary role of the Christian radio
air personality today?
You are there for the listeners. It's the DJ and the music working
together.
9. What (if any) other Christian radio stations do you consider as
innovators today?
Due to contractual agreements I can only listen to RadioU. If I
change the network I would be killed. j/k.....or am I.....
10. Where do you see Christian radio in 5 years?
Depends on what we want to do. Can either do the same old thing and
not be making an impact or step it up and in 5 years instead of
being known as the best Christian Radio station in your town be the
BEST STATION out of all of them.