Kevin & Taylor's
in the Morning began at Way-FM in West Palm Beach in April of 1998
when Taylor found Kevin renting umbrellas on the beach in Fort
Lauderdale. We moved to Atlanta to start The Fish in 2000 and so far
no one has caught on yet that we really have no idea what we are
has the economic situation affected your station? Any changes?
Everyone is tightening their belts and we haven’t been an exception
to that. For a commercial radio station that means we have had to
run leaner and work harder.
We’ve also started doing the announcements on-air for a local
elementary school. In return the whole staff gets free lunches. Love
(To our sales staff…this is a joke. We don’t really do this. Please
don’t look for a sponsorship.)
2. How has your morning show evolved or changed over the last few
We’ve always tried to stay true to some basic guiding principles.
Focus on the target demo and always try to present the ‘welcoming
heart of God’. It seems to work!
The biggest change for us was stepping down from the dual roles of
Programming and Promotions so that we could focus on what we love,
the Morning Show. It’s been the best move we’ve ever made.
3. What morning show topics seem to be hot right now?
Relationships and getting people to talk about how they feel about
what’s going on in their lives. We don’t believe that genuine care
and concern will ever go out of style.
4. What is the advantage of being live and local such as your show
We don’t have to deal with the big salary issues like a syndicated
show does. I mean, someone like a Ryan Seacrest has to stress about
where to keep his yacht in the summer. We are free from that type of
stress and we consider that a huge advantage.
Seriously though, we try to find a local angle on everything that we
do. We also try to make every element on our show unique to ‘us’.
The question we’ll ask when prepping for an interview is ‘How can we
make this sound like it can only happen on Kevin and Taylor- what
can we do to make this uniquely our own.’
5. What kind of promotions work best for Christian morning shows?
We tried “Free Beer and Hot Wings” and were really surprised when
that didn’t go over very well. The only people that liked it were
from record companies. (To our GM…this is a joke. We didn’t really
give away Beer and Hot Wings. The part about record reps liking the
idea is true.)
We like to have contests that have entertainment value for the vast
majority of people that will never participate in radio contesting.
For instance, we had passes and food coupons for the local Greek
Festival. So we created a contest called ‘Opie or Opah’ where you
had to identify something as either being found in Ancient Greece or
6. Do you use any show prep services… tell why or why not?
We use Ross Britain and we get some stuff from Randy Lane too. We
never use them ‘as is’, we always tweak or customize the material
they have. Real life is the greatest show prep. Between the two of
us we have 2 spouses, 4 kids and 4 dogs…it’s a virtual show-prep
7. What are the biggest obstacles facing Christian morning radio
We would like to answer this question in the opposite. We believe
that there are great opportunities for Christian radio right now.
People are a bit shell-shocked from all that we’ve been through as a
country including the bottom falling out of the economy. It’s left a
lot of people looking for answers and something to hold onto. Our
format has the answer! We’ve got the very thing that people are
thirsting for; it’s our job to connect with them and offer them the
hope only found in Jesus.
We also believe that Christian morning radio can play a vital role
in reawakening the church to get down to the business of being the
church. We can spur listeners on to express their faith in their
communities and the world with acts of love, kindness and service,
especially to the poor and needy.
To quote Steve Fee; “Come on, come on, your kingdom is comin…Come
on, come on, come on, let your kingdom come down!” Don’t just play
songs with lyrics like that; help facilitate it happening! Be a part
of the conspiracy! (Nice plug- eh Steve! Gotta take care of the ATL!
Call us dude, let’s hook up.)
8. What (if any) Christian radio morning shows do you consider as
There is so much great talent and energy in a lot of different day
parts in Christian radio right now, it would be hard to pick just
one. The staff here at The Fish is really talented as are the folks
at KLTY. We enjoy a lot of the talent on K-LOVE and Air 1. Scott and
Sam in Seattle are really fun. See what we mean? So many folks in
Christian radio are working hard everyday to stay relevant and reach
out to their communities.
9. Where do you see Christian morning radio in 5 years?
Peoria. Every Christian Morning show will be based in Peoria. (To
the people of Peoria…this is a joke. As much as we love your fine
city, we do not want to live there.)