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Kevin & Taylor's
Career Capsule
Kevin
and Taylor
in the Morning began at Way-FM in West Palm Beach in April of 1998
when Taylor found Kevin renting umbrellas on the beach in Fort
Lauderdale. We moved to Atlanta to start The Fish in 2000 and so far
no one has caught on yet that we really have no idea what we are
doing.
1. How
has the economic situation affected your station? Any changes?
Everyone is tightening their belts and we haven’t been an exception
to that. For a commercial radio station that means we have had to
run leaner and work harder.
We’ve also started doing the announcements on-air for a local
elementary school. In return the whole staff gets free lunches. Love
those tator-tots.
J
(To our sales staff…this is a joke. We don’t really do this. Please
don’t look for a sponsorship.)
2. How has your morning show evolved or changed over the last few
years?
We’ve always tried to stay true to some basic guiding principles.
Focus on the target demo and always try to present the ‘welcoming
heart of God’. It seems to work!
The biggest change for us was stepping down from the dual roles of
Programming and Promotions so that we could focus on what we love,
the Morning Show. It’s been the best move we’ve ever made.
3. What morning show topics seem to be hot right now?
Relationships and getting people to talk about how they feel about
what’s going on in their lives. We don’t believe that genuine care
and concern will ever go out of style.
4. What is the advantage of being live and local such as your show
is?
We don’t have to deal with the big salary issues like a syndicated
show does. I mean, someone like a Ryan Seacrest has to stress about
where to keep his yacht in the summer. We are free from that type of
stress and we consider that a huge advantage.
Seriously though, we try to find a local angle on everything that we
do. We also try to make every element on our show unique to ‘us’.
The question we’ll ask when prepping for an interview is ‘How can we
make this sound like it can only happen on Kevin and Taylor- what
can we do to make this uniquely our own.’
5. What kind of promotions work best for Christian morning shows?
We tried “Free Beer and Hot Wings” and were really surprised when
that didn’t go over very well. The only people that liked it were
from record companies. (To our GM…this is a joke. We didn’t really
give away Beer and Hot Wings. The part about record reps liking the
idea is true.)
We like to have contests that have entertainment value for the vast
majority of people that will never participate in radio contesting.
For instance, we had passes and food coupons for the local Greek
Festival. So we created a contest called ‘Opie or Opah’ where you
had to identify something as either being found in Ancient Greece or
in Mayberry.
6. Do you use any show prep services… tell why or why not?
We use Ross Britain and we get some stuff from Randy Lane too. We
never use them ‘as is’, we always tweak or customize the material
they have. Real life is the greatest show prep. Between the two of
us we have 2 spouses, 4 kids and 4 dogs…it’s a vir
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