Dairy farmer, waiter, factory sanitation worker, telemarketer,
radio news director, request show DJ, morning talk show host,
WIBI radio since 2005. I am now the Station Manager and
co-host of “A Positive Start to Your Day.”
How has WIBI evolved over the last few years?
It’s really been more of an intelligent design by my incredible
staff than an evolution. My Program Director Rob Regal, my
Promotions Director G.W. Van Alstine, Ride Home Host Ashton Lee
and my Morning Co-Host Lori Brown have helped me craft a
ministry that does radio as part of our overall plan to impact
lives. I am most appreciative of the fact that at WIBI we
work to implement the things that are often theorized about in
consultant meetings. The overall professional presentation
of WIBI has never been better. The focus on prayer and
service has never been more prominent.
2. Has WIBI made any changes due to economic situation, been
affected in any way?
We have always approached stewardship of the resources God
provides us through the listeners with focused seriousness.
That hasn’t changed. We continue to pray for our audience
and their finances. We’re careful to determine that each
expense is necessary and work to make every dollar go as far as
can in pursuit of further ministering to families. Tough
economic times have impressed the needs of people on my heart
even more than in recent history, and have caused me to truly
trust God for His provision. He is faithful.
3. How does WIBI connect locally with markets?
WIBI covers a huge geography – and we are regularly out in the
community during holidays and weekends – but we mainly focus on
connecting with the individual listener.
4. What criteria do you require for a song to be played on WIBI?
My criteria are to let my extremely gifted Music Director Joe
Buchanan make the call. I think I’ve asked him to add
about three songs in four years (fortunately they were winners.)
He doesn’t miss many. Joe’s focus on the research
basically boils down to: “what does she want to hear, and
how often does she want to hear it?”
5. What kind of promotions work best for Christian radio?
Ones that provide an experience for the listener, or give them a
chance to make a difference without having to jump through
ridiculous hoops to participate. Never take for granted
that your listener is busy and distracted, but still wants to do
the right thing or have a good time. Keeping it simple has
never been better advice than it is right now.
6. How do you think Christian Record labels can better serve
In these interesting times I will only say … it’s a challenge
for all of us right now to serve consumers who have changed the
way they find new music and the methods in which it is
delivered. I pray that great record labels like INO,
Centricity, Integrity, Provident and all of the others can
continue to find exciting and creative ways to work with
Christian radio stations in the future. I have tremendous
respect for the work they’re trying to do in changing times.
7. In your opinion what are the biggest obstacles facing
Christian radio today?
I don’t know if it’s an obstacle – more of a challenge really –
but creating radio formats and outlets for the Millennial
Generation is on my mind quite often. Younger people are not
choosing radio as often for entertainment / ministry.
There is a fracturing of the marketplace with online resources.
It also means that finding new, younger on-air talent is
becoming more difficult. Not impossible, but a challenge.
How do we take this challenge and form into a growth
8. What do you believe is the primary role of the Christian
radio air personality?
First – transparent “friend.” The word friend gets thrown
around a fair amount, and it’s not realistic to think that we
can be every listener’s friend. However, being open and
genuine with your life and your struggles is ministry and offers
a friend-like connection. Second – unique content
provider. People like interesting people. They are
also expecting to be entertained. That doesn’t mean simply
goofy radio stuff (although neglecting that will hurt you.)
It just means (radio cliché alert) being real and compelling as
you offer your unique perspective and experiences. Third –
listener elevator. You should always seek while
entertaining and befriending to promote your listener to a level
of importance on your show that is ultimately above you and the
9. What (if any) Christian radio stations do you consider as
It would probably been unfair to point out any stations since
there are thousands of great people at great stations in our
industry toiling away unrecognized while the same big boys
always get the mentions (and those big boys are doing incredible
work too, don’t read into that please …) Mark Ramsey is out
there on the edge thinking up some pretty cool stuff. Let
me say with a wink – I may be jealous of Brant Hansen and what
WAY-FM lets him get away with every morning.
10. Where do you see Christian radio in 5 years?
Thriving as secular commercial stations continue to
misunderstand the value of relationships.