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Jennifer's
Career Capsule
I
never pictured myself with a career in radio, but I know it was
God's hand that led me here... I was an International Business major
in college and needed to complete an internship. I grew up listening
to WBGL and ended up interning with the station under the promotions
director. She ended up taking another job in the fall of my last
year of school, and I was approached for the position. I interviewed
for with the Station Manager and Operations Director in December,
and after much prayer, they were gracious enough to hold it for me
until I graduated in May 2006. I started here after graduation and
have loved every minute of it since!
1.
Personally how do you keep the ministry in the “business”?
Through a lot of prayer!!! Keeping the ministry in the "business" is
something Family Friendly WBGL takes very seriously, and try to
incorporate in everything we do. We focus on the motto, "doing
things that matter" and do our best to keep that at the forefront of
every promotion and event we do. Having this focus and a staff that
shares the same vision, helps me remain ministry minded and well
grounded in all that I do.
2. Overall, how is Christian radio different today, from 5 years
ago.
I can't say that I have great perspective on this, as I've only been
in the industry for about a year and a half... 5 years ago I was in
college and Christian radio helped me keep my focus on God while I
went about my day. I would hope that it is more ministry minded and
focused on reaching people for the kingdom...
3. What do you think are the main characteristics of a promotion
director.
This one is difficult to describe... the ability to multi-task is a
must in this position... sometimes, it's like being a juggler where
you learn to balance all these different events at the same time...
Also, I've learned being able to delegate and ask for help are
essential parts of this position.
4. What criteria do you require for a promotion to air on your
station.
Our focus is on "doing things that matter", and it's probably the
biggest criteria we have. On a more narrow scope, we look at
promotions as an extension of Lisa (our target), asking ourselves,
is this something she would care about? Is this something that
affects her life? Keeping ourselves familiar with our target and
what affects her on a daily basis helps greatly.
5. What kind of promotions work best for Christi
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