Jeff's Career Capsule
I got my first radio experience at Lakeland Community College in Ohio. No transmitter, just speakers in the cafeteria. My sister had a "show" and I went to see her do it. She had to leave because of a class, and the person who was coming in after her didn't show, so I got to be the guy. 1 cart machine and 2 turntables. Caught the bug instantly.  Went on a prodigal walk after that, DJing in clubs until I finally surrendered full on to God in my 20's. Worked at "A Dollar a Holler"  station in Houston, (KGOL) for about 5 years, Helped start Morning Star Network in Houston, and spent nearly 10 years at KSBJ, wearing every hat from Morningshow Producer, (editing phoners with reel to reel and splicing tape) to Promotions Director, to Special Events Director, to Light Force Manager. Hosted a half hour TV show called Light Force for about 5 years. I've been at WBGL in Champaign, IL for 7 years and am currently the station Manager. I Love what I do.

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1. Has WBGL made any changes due to economic situation, been affected in any way?

We haven't seen a real downturn in our next of the woods when it comes to finances. Our last 3 fund raisers have been very strong, due in part to a 1.5 million dollar building campaign that we just wrapped up. I could say it was because of my spot on leadership and our state of the art Programming, but I would be wrong. God is doing something hear in Central Illinois, and it's our goal to be a part of it.

2. How does WBGL connect locally with markets?

We are very intentional about touching each of our markets with events, including concerts, and being proactive in defining community needs, and leading the charge to help out. We have found that "being there and being engaged" are the most important parts of our success.

3. What criteria do you require for a song to be played on WBGL?

Songs have to be excellent. The bar has been raised. Joe Buchanan is our Music Director, and he does a remarkable job of playing our target listeners favorite songs.

4. How do you think Christian Record labels can better serve Christian radio?

Labels could benefit from showing artists in communities "doing things that Matter" I remember a time in Houston at KSBJ when Third Day came out to help a local ministry, and they actually did the work. Doing the stuff in this era of social importance will endear artists and stations and listeners for a very long time.

5. In your opinion what are the biggest obstacles facing Christian radio today?

What to do next. More emphasis on internet? HD? Are we "sticks in a field" or providers of remarkable content? I choose the latter.

6. What do you believe is the primary role of the Christian radio air personality?

Primary role for our on air team is to be the trusted friend to our listeners.

7. What (if any) Christian radio stations do you consider as innovators today?

I think any station that has Alan Mason as their consultant is miles ahead of all other players. ( I get 10% off of my bill for saying that).

8. Where do you see Christian radio in 5 years?
 

I see the leaders leading and most of the followers gone. It's hard to make ends meet if your not willing to invest in your listener and in your support team. I feel their will be fewer Christian broadcasters, but they will be doing a much better job.

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