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Janelle's Career
Capsule
I
actually began my radio career as a volunteer for several years
before coming on staff. I have served 89.7 The House and Praise
88.7 now for eight years as Promotions Director and six years as
co-host of “McCoy in the Morning”. When I was in high school, I
always had an interest in radio, but didn't pursue it. Now God has
given me the awesome responsibility and opportunity to be a part of
His ministry all over the world.
1.
How has
Praise (KLVV) & The House FM evolved over the last few years?
God has really exploded the borders of the ministry
with broadcasting on the Internet, iPhone applications for both The
House FM and Praise 88.7, and additionally a way to listen on smart
phones. We also engage the social networking community of Twitter,
MySpace, Facebook, Tangle and You Tube. We expanded to the Oklahoma
City, OK market and have plans to expand in Western Oklahoma. We
have grown in listenership over the years too. With our pledge
drive in April, God moved through his people by raising the entire
$950,000 budget goal for the coming year.
The drive garnered the largest total in station history and was a
20% increase from last year's
annual drive. The ministry received pledges from 2044 listeners
which included 601 new contributors. Pledges were received from 46
states and 18 countries including Ireland, New Zealand, Denmark,
Singapore, Costa Rica, Virgin Islands, Taiwan and Latvia.
2.
Has The House FM (KZTH/KJTH) & Praise 88.7 (KLVV) made any changes
due to economic situation, been affected in any way?
We have
tightened the belt and not added to the budget from last year.
Despite our economy and even local
layoffs, God's people gave like never before to support this
ministry in the 2009 Pledge Drive. It shows us there is no doubt
God is at work here and that He has great things planned for the
rest of this year. We pray that we are ready for what is in store
and that God will continue to use us to make a difference in
people's lives in Oklahoma and around the world through our Internet
ministry.
3.
What do you think are the main characteristics of a Christian radio
Promotion Director?
Creative, out-going, innovative, passionate and like-minded with
other staff working together to make a strong team.
4. What criteria
do you require for a promotion to be played on your station?
It
has to be fun, engaging, entertaining, and involving listeners while
building community with the listeners and with the station.
5. What kind of
promotions work best for Christian radio?
We try to
accomplish several things-- increase listening, keep true to
the mission and focus of the station, bring in new listeners, and be
consistent and reinforce who you are to the community.
6. How do you
think Christian Record labels can better serve Christian radio?
I think we
have been served well as a reporter for both formats. They do a
great job with keeping us informed with what is coming up!
7. In your
opinion what are the biggest obstacles facing Christian radio
today?
Keeping
things afloat in the ever changing economy. Maintaining personal
relationships with listeners in the day to day activities and
striving t
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